What type of research methodology is covered in Module 1 at AFIT?

The focus on qualitative research techniques in Module 1 at AFIT emphasizes an understanding of non-numerical data, which is crucial for addressing complex problems in various contexts. Qualitative research allows for a deeper exploration of perceptions, experiences, and behaviors that cannot be captured through quantitative measures alone. It typically involves methods such as interviews, focus groups, and content analysis, which encourage rich, detailed insights from participants.

Emphasizing qualitative methodologies prepares students to approach research questions from a holistic angle, illustrating how human factors, context, and subjective viewpoints shape research outcomes. This foundational understanding is vital for theoretically framing research problems and tailoring methodologies appropriately for given study objectives.