What is the difference between qualitative and quantitative research methods?

The distinction between qualitative and quantitative research methods lies in their fundamental approaches to data collection and analysis. Qualitative methods are designed to explore and understand human experiences, perceptions, and social phenomena. They often utilize interviews, focus groups, and observations to gather rich, detailed data that reflects the nuances of individual and group experiences.

On the other hand, quantitative methods prioritize numerical data and the use of statistical analysis. These methods involve structured techniques such as surveys and experiments, aiming to quantify variables and establish patterns that can be generalized across larger populations. The data obtained through quantitative methods can be statistically analyzed to derive conclusions that are often seen as more objective due to their reliance on measurable evidence.

The chosen answer accurately contrasts these two research approaches, highlighting that qualitative methods delve into subjective experiences, whereas quantitative methods are grounded in numerical measurement and statistical processes. This clear differentiation helps in understanding how each method serves its purpose in research, catering to different types of inquiries and outcomes.